JOHNSON'S HEAD-TO-TOE Wash & Shampoo is as mild to the eyes as pure water and is specially designed to gently cleanse baby’s delicate skin. It lathers quickly and rinses easily, leaving your baby’s skin clean and feeling healthy. Cleanse and nourish your baby's skin with JOHNSON'S 2-Step Bath Routine: A combination of JOHNSON’S Head-to-Toe Wash & Shampoo + JOHNSON'S Baby Lotion that is proven to help maintain healthy skin. Healthy Skin = Happier Baby! 3x tested formulation - pediatrician, dermatologist, ophthalmologist. No parabens, phthalates, sulfates, or dyes. Our NO MORE TEARS formula is as gentle to the eyes as pure water. Gentle, hypoallergenic and pH balanced.